Inkbot Design

JUNE 10, 2022

Marketing for Small Businesses – How to Get the Most Out of It? Marketing is an integral part of any business, whether a big company or a small one. Marketing helps businesses reach out to potential customers, promote their products and services and create brand awareness among the target audiences. 3 – Marketing.

Marketing 111

Marketing Marketing Programming Media 111

Design Wizard

SEPTEMBER 1, 2021

Targeting customer pain points is always a good starting point for your marketing strategy. Often referred to as guerilla advertising and a technique many marketers dream of, street art can have a huge impact on a marketing campaign. Villainize the Consumer’s Problem to Increase Sales. Source: Safeguard Hygiene. Source: Spotify.

Advertising 148

Advertising Advertising Arts and Crafts Media 148

Design Week

MAY 12, 2020

International classifieds platform OLX has been rebranded, in a bid to unify its presence across markets and tackle the stigma associated with second-hand shopping. “Clunky and dated” Working across 40 markets worldwide, the second hurdle the team faced was how to unite them all under one OLX banner.

Marketing 71

Marketing Marketing Brand Branding 71

Smashing Magazine Graphics

OCTOBER 27, 2021

In the late 1990s, marketing and advertising agencies saw the potential of eye-tracking for the Internet and started using the technology to analyze how people consume content online. They used eye-tracking to measure visual attention on banners, animated graphics, and navigational tools in websites. More after jump!

Internet and Software Development 94

Internet and Software Development Advertising Advertising Production 94

Canny

SEPTEMBER 7, 2021

The Marketing Brief Template. The Marketing Brief Template. That’s why we’ve put together a comprehensive guide of A-Z content marketing terms for you to refer back to if you’re unsure what certain words mean. Affiliate marketing. B2B Marketing. B2C Marketing. Content marketing. Buyer’s journey.

Marketing 198

Marketing Marketing Internet and Software Development Advertising 198

Inkbot Design

OCTOBER 6, 2023

Using consistent fonts across all marketing materials also helps reinforce this recognition – think Coca-Cola/Cadbury/BBC et al. Design should match the overall aesthetic of the platform – be it a social media ad or a website banner – while being legible and easy to read.

Advertising 98

Advertising Advertising Typography Fonts 98