2022

Remove production-marketing
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How food illustration can market food products more effectively

Lisa Maltby

The food and drink industry is a competitive one – with so many products available on our shelves, at markets and online, we are spoilt for choice. So how can food illustration help to market small food businesses more effectively? Food illustration can give a very personal, authentic and ‘crafted’ feel to food products.

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Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market

The Branding Journal

The dog food market is growing and becoming more and more saturated. In a market like this, differentiation is essential, and brands must address more niche needs. Royal Canin: A Product for Each Medical Condition. Credits: Chewy.com. Royal Canin is one of the most famous dog food brands.

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Autex Acoustics by Marx Design

BP&O

With manufacturing and sales teams throughout Australia, UK and the USA, Autex has grown to become the market leader in interior acoustic products in New Zealand, and the go to choice for leading architects aspiring to reduce the amount of atmospheric noise within cutting-edge residential and commercial spaces.

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Tipple Topper by Marx Design

BP&O

The pandemic catalysed the at-home market for a whole host of products. Paired with social isolation, it’s no wonder that one of the markets to benefit would be alcohol. Just like coffee, dried flowers and cleaning products, alcohol was packed down into letterbox-sized parcels and sent through the post.

Marketing 218
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Pursue Hard Seltzer by OlssønBarbieri

BP&O

New products, new markets and new consumer groups generate new aesthetics – or, at least, you would hope so. Too often, style migrates from one category to another, or the identity of a sub-culture (visually speaking), is exploited in a commercial context.

Marketing 215
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Instagram Marketing Guide for Next-Gen Marketers

Inkbot Design

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. How to market on Instagram? Utilise free IG marketing tools.

Marketing 137
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98 free sketchnotes on design, product, strategy, marketing, growth, creativity

UX Collective

There’s 98 sketchnotes in the link provided below, covering all aspects of Design, UX, Research, Product design, Strategy, Marketing, Creativity, Personal Growth etc. I’ve gone through all my digital sketchnotes, and compiled them all into one huge PDF as a resource to share with the community.

Marketing 122