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Sangfroid!
SEPTEMBER 2, 2021
Sangfroid!’s And, at Sangfroid!, So what follows is some of what we went through with our brand refresh and redesign, what we discovered, challenged, embraced, avoided, accepted, and accomplished. A Cleaner Name: Drop the Marketing Studio First, we simplified our name. So we were now Sangfroid only?—?but
Sangfroid!
SEPTEMBER 15, 2021
At the beginning of 2020, Sangfroid! Our creative team took a hard look at the then-existing SMS (Sangfroid Marketing Studio) brand, stripping it down to its core. Following this three-day design sprint, we met with our developer to explain our thinking and why the prototype looked much different from the last time he saw it.
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