Consistency in UX design: To what extent is “best practice” the right choice?
UX Collective
AUGUST 29, 2022
Through research in UX and psychology that produced the Gestalt Law of Similarity , Jakob’s Law, and Nielsen and Norman’s Fourth Design Heuristic , designers have developed a formula (otherwise known as “best practice”) for keeping users happy. Branding Guidelines They are self-made rules on how brands present themselves and communicate.
108 
Let's personalize your content