Speed, adrenaline, precision: MotoGP's new identity by Pentagram
Creative Boom
JANUARY 12, 2025
For a sport as dynamic as this one, expect an identity full of dynamic curves and exhilarating motion design. When you watch MotoGP, you'll soon realise it's more than just a sport. MotoGP approached the Pentagram team with the view of evolving into a digital-first and impactful entertainment brand.
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