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North celebrates 'collective power' in a brand identity for insurance group Howden

Creative Boom

Howden has unveiled a new identity that champions the "collective power" of its global broking operations under one name. Designed in collaboration with North , the fresh brand is inspired by a murmuration of birds or a shoal of fish with letterforms of the Howden name brought together to reflect this unified sentiment.

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Type trends for 2024 every designer needs to know about

Creative Boom

Meanwhile, for more typographical inspiration, check out our guide to 50 fonts that will be popular with designers in 2024 , which also features three bonus trends we haven't included on the list below. Examples can be see in the font Mint Grotesk Display and the identity work by Ragged Edge for Marshmallow.

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