US discount retail behemoth Nordstrom Rack unveils new identity from JKR
Creative Boom
APRIL 13, 2023
Jones Knowles Ritchie (JKR) is behind the new brand identity for American department store chain Nordstrom Rack, creating a strategy and branding system that celebrates customers' "confidence and savviness". The former mid-tone colour palette was refreshed and expanded to become more "vibrant and exciting," says JKR.
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