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And he's teamed up with rising star illustrator ConMcHugh to create a visual world that's as fresh and vibrant as the music itself, including album artwork, typography and an animated event poster. Meeting of minds Con, known for his clever looping drawings and rhythmic analogue animations, sets the scene.
ConMcHugh has built a reputation for his distinctive analogue-inspired, looping animations characterised by hand-drawn imperfections and a rhythm that feels almost musical. It taught me a lot, but eventually, I wanted to return to how I drew when I was younger—less perfect, more free," Con reflects.
The aesthetic was laid down by British illustrator and animator ConMcHugh, who works in a rougher, wobblier, and more honest style but is still bold and graphic. When I found Con's work, the first thing that stood out was just how clever he is at creating playful transitions between light and dark.
Personally, science and health are a massive inspiration for me, and fortunately, they can be both lucrative as well as impactful," he says. ConMcHugh agrees. The only downside is that since my client work got more personal, I've been making even less personal work." But it's a constant battle. And new ones keep popping up.
Instead, Studio Morfar teamed up with illustrator ConMcHugh, who's known to film himself dancing to inform the movement in his work. This idea became the foundation for a visual identity that eschews the usual corporate tropes. There are no sterile desks or grinning office workers here.
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