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“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity

Its Nice That

For a rural arts festival, Untitled Macao takes the pastoral from pastel to kaleidoscopic 12 June 2025 Work Event. View more from Identity After Hours’ new identity is expressive, layered, and always on the move 6 days ago Work Graphic Design. Hondo is a joyful convergence of minds, material and meaning 12 days ago Work Graphic Design.

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Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

Independent creative studio Mutant™ has created an animated new identity for Belgium's largest film festival, Film Fest Gent , and it contains a genius subtle nod to the nature of motion pictures. First established in 1974, Film Fest Gent is an all-encompassing, ten-day celebration of cinematography.

Animation 497
article thumbnail

Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

Independent creative studio Mutant™ has created an animated new identity for Belgium's largest film festival, Film Fest Gent , and it contains a genius subtle nod to the nature of motion pictures. First established in 1974, Film Fest Gent is an all-encompassing, ten-day celebration of cinematography.

Animation 415