Remove Infographics Remove Project Management Remove White Paper
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How To Create Engaging B2B Content: Tips From The Pros

Inkbot Design

3 – Determine content types and formats: A content strategy helps you choose which material—blog articles, videos, or infographics—will best reach your audience and achieve your goals. Blog posts , white papers, case studies, and videos have advantages and disadvantages.

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The Ultimate Guide to Effective Advertising Strategies

Inkbot Design

Various types of material include blog articles, videos, infographics, podcasts, and ebooks in content promotion. Businesses can place themselves as industry authorities, establish trust with their audiences and indirectly market their brand by offering high-quality content.

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The Ultimate Guide to Manufacturer Branding, Marketing, and Website Design

Canny

If you’ve identified project managers as your target audience then your brand messaging will need to draw on their wants/ needs. Perhaps by using graphs or infographics? You can then produce more in depth content like spec sheets, white papers, and e-books which could be gated. Include clear CTA’s on every page.