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features michelle-mattar

Practice develops a 'less is more' identity for new skincard brand Remedy

Creative Boom

MARCH 21, 2024

As Michelle Mattar , founder and creative director at Practice, explains: "Dr Shah was uniquely positioned to fill this gap in the skincare industry. There's even a hidden meaning baked into the brand's wordmark: Remedy's secondary lock-up, Remedy Science, features a cursive-inspired 'M' and 'S'.

Brand

Brand Branding Production Arts and Crafts

Michelle Mattar of Practice on brand building in the post-lockdown era and donating Fridays to meaningful work

Creative Boom

MAY 23, 2022

Michelle Mattar of Practice. Practice was launched by Michelle Mattar in March 2020, after she'd spent five years designing and building brands from concept to launch, then scaling them as they grew. We caught up with Michelle to find out more. Michelle Mattar of Practice.

Brand

Brand Branding Client Networking

Practice develops a 'less is more' identity for new skincard brand Remedy

Michelle Mattar of Practice on brand building in the post-lockdown era and donating Fridays to meaningful work

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