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Brand Awareness: Strategies, Examples, and Measurement

Inkbot Design

Traditional methods still hold value in building brand awareness even while marketing goes digital: print media such as newspapers and magazines or billboards can all be used effectively because they enable you to target specific audiences. Associating your business with well-regarded events (e.g.,

Brand 98
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The Vibrant World of Japanese Graphic Design

Inkbot Design

Printing Technology Advances Print production technologies, enabling graphic design and art innovations, transformed Japan's history. Similarly, today’s innovations in digital printing drive creativity. These modern innovations expanded typographic possibilities.

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Retro Packaging Design: Bringing Back Vintage Styles

Inkbot Design

Collegiate fonts take inspiration from varsity sports jerseys, cheer uniforms, and other academic insignia. General Mills Monster Cereals Beloved General Mills cereal brands Count Chocula, Franken Berry, and Boo Berry have sported retro monster mascot packaging for decades. Friendly curved edges soften the retro vibe.