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How the Occult Shaped Branding’s Obsession With Color

Eye on Design

In 1928, The Saturday Evening Post , then the US’s most popular illustrated weekly, heralded “The New Age of Color.” Richly-tinted branding became all the rage as forecasters realized color spelled cash. . But the idea that color exerted influence was not “new,” although we could say there is something New Age about it.

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Reading between the lines: a way of composing UX illustrations

UX Collective

How deconstructing fine art can help you create better UX illustrations. I’ll be the first to say that it’s generous to draw a comparison between fine art and digital illustration. Color Even when working with a design system, your color palette can make or break how effective an illustration is.

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The cheat sheet to startup graphic design roles

UX Collective

such as typography, images, symbols, and colors?—?to Dwiggins in the 1920s, who wanted to describe the emerging profession that utilizes images, colors and typography to establish visual communication (2). They use brand visual assets (colors, typefaces, icons, etc.) New York: Thames and Hudson (World of Art), 1994. (9)