How the Occult Shaped Branding’s Obsession With Color
Eye on Design
JULY 18, 2022
As a sort of manifesto for spiritual synesthesia, it was a novel book to publish before Modernism had even appeared. . Although he detested quackery in color theory and liked sturdier theories, the library collections he donated to Yale and his book Selling with color (1945) reveal his occult reading materials.
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