How the Occult Shaped Branding’s Obsession With Color
Eye on Design
JULY 18, 2022
In 1928, The Saturday Evening Post , then the US’s most popular illustrated weekly, heralded “The New Age of Color.” But while the group’s theories petered out, those on the spiritual force of color, written by the movement’s great British proponents Annie Besant and Charles Leadbeater in Thought Forms (1901) , have not.
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