Remove Color Theory Remove Fine Art Remove Industrial Design
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How the Occult Shaped Branding’s Obsession With Color

Eye on Design

“The artists who were pioneering the modern movement in the visual arts looked widely for inspiration, breaking away from the old hierarchy of ‘high’ and ‘low’ that had long divided visual culture into fine art and decorative art,” said business historian Regina Lee Blaszczyk.

Color 79
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Bauhaus Blueprint: How One German School Forged Mid-Century Modern Style

We And The Color

Founded in Weimar, Germany, in 1919 by the architect Walter Gropius, the Staatliches Bauhaus wasn’t just an art school. Imagine a place trying to tear down the old walls separating fine arts (like painting and sculpture) from applied arts or crafts (like furniture making, architecture, and graphic design).