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For example, the act of buying coffee is driven by the desire for caffeine, the presence of money and a nearby coffee shop, and the coffee shopsign serving as a prompt. A parallel theory, FBM, simplifies behavior into a function of motivation, ability, and a prompt (or trigger).
Usually, we also hand over the original files to the client, so they have hard copies of their files in the original format. These tend to be bigger agencies with bigger staff teams and higher profile clients. Plus we like meeting clients at Canny! Both together. As such, they tend to charge a lot more.
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