Design is helping new age chewing gum stand out from plastic predecessors
Design Week
JULY 13, 2021
James Taylor, founder and creative director of design studio Dearness Only, says this is why many brands opt for tried-and-tested visuals – such as blues and greens, gradients and shines – as a kind of “visual shorthand” for a product category with little space to work with. Like Milliways and Bare Gum, Oh My Gum!
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