How the Occult Shaped Branding’s Obsession With Color
Eye on Design
JULY 18, 2022
The US had caught a kaleidoscopic fever: pink-clad architecture, brilliant nitrocellulose lacquers, Sherwin-Williams paints promoting seasonal wall colors, Lincoln motor cars sparkling in shades of Nile-blue — even cutlery served in an overpowering hue. Richly-tinted branding became all the rage as forecasters realized color spelled cash. .
Let's personalize your content