booksellers-retailers 
Inkbot Design
AUGUST 9, 2023
As Amazon expanded over the years from an online bookseller to a global e-commerce giant, the meaning behind its logo evolved as well. No longer just about books, the arrow now represents Amazon's boundless selection across all retail categories.
Inkbot Design
JANUARY 19, 2024
Amazon – Evolved from an online bookseller to the world's largest online retailer of virtually every consumer good, thanks to the strength of its customer-centric umbrella brand.
Inkbot Design
AUGUST 4, 2023
It continues to encapsulate the spirit of Amazon, from its customer obsession to its beginnings as an online bookseller carrying titles from A to Z. The ingenuity behind using negative space to highlight Amazon's customer experience, immense selection, and identity is a large part of why the logo has stood the test of time.
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