How the Occult Shaped Branding’s Obsession With Color
Eye on Design
JULY 18, 2022
As a sort of manifesto for spiritual synesthesia, it was a novel book to publish before Modernism had even appeared. . That’s how set-designers quickly found themselves on new turf. Industrial designers Henry Dreyfuss, Norman Bel Geddes, and Lee Simpson all gained lucrative contracts in retail during the 1920s.
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