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The History of Logos: Where Branding Started

Inkbot Design

Roger (Author) Multilingual (Publication Language) 432 Pages – 11/08/2015 (Publication Date) – Taschen America Llc (Publisher) −$8.00 $72.00 Symbols played a crucial role in advertising campaigns, as companies sought to create brand gurus that would resonate with consumers and leave a lasting impression.

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Is It Art, or Is It Type? What We Learn When Language is Built, Not Written

Eye on Design

(For contrast, consider designer Mindy Seu’s use of Arial for her project Cyberfeminism Index , the reasoning for which she clearly outlines in the website’s About section: it’s “one of few system fonts designed by a woman.”). The font also requires examination as a form in itself alongside the apparent statement/message.

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