What the Brand!? Reflecting on a Brand Refresh.
Sangfroid!
SEPTEMBER 2, 2021
You can read more about our mission statement in the blog on that subject by our senior copywriter, Ruben Paquian. Following the writing and rewriting of many, we arrived at our mission statement, parked it next to our archetype to see if they played nice together, and moved on. Who Wants To Know? Reaching Your Target.
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