What the Brand!? Reflecting on a Brand Refresh.
Sangfroid!
SEPTEMBER 2, 2021
So what follows is some of what we went through with our brand refresh and redesign, what we discovered, challenged, embraced, avoided, accepted, and accomplished. Following the writing and rewriting of many, we arrived at our mission statement, parked it next to our archetype to see if they played nice together, and moved on.
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