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The History of Logos: Where Branding Started

Inkbot Design

Roger (Author) Multilingual (Publication Language) 432 Pages – 11/08/2015 (Publication Date) – Taschen America Llc (Publisher) −$8.00 $72.00 Symbols played a crucial role in advertising campaigns, as companies sought to create brand gurus that would resonate with consumers and leave a lasting impression.

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Is It Art, or Is It Type? What We Learn When Language is Built, Not Written

Eye on Design

One of the best (albeit one-sided) illustrations of how a designer might approach type differently than an artist is a 2009 essay by David Reinfurt (who used to make up one-half of Dexter Sinister) titled “Adam, Why Arial?” Tania Mourand, MDQRPV?, “A Translation from one language to another,” Lawrence Weiner, 1996.

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