Inkbot Design

AUGUST 8, 2023

The increasing necessity for flexible, scalable branding has made logo design complex. Before delving into seminal literature on logo creation, it is worth understanding the significance of this deceptively simple branding element. At its core, a logo provides instant visual recognition of a company.

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Inkbot Design

JULY 26, 2023

1 Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students Lupton, Ellen (Author) English (Publication Language) 224 Pages – 10/06/2010 (Publication Date) – Princeton Architectural Press (Publisher) −$12.56 $15.39 Sale Bestseller No.

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Inkbot Design

NOVEMBER 4, 2023

The graphics team that finalised the logo kept it simple – white lines forming a stylised outline of the building's famous roof against a bright red background. This logo had to encapsulate Sydney's most famous architectural landmark perfectly. But officials later admitted they underestimated public blowback on the price.

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