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State of Branding: Pennsylvania (From Pennsylvania Flags, to Pennsylvania Brands)

Canny

SEPTEMBER 8, 2022

Like lots of teams in Major League Baseball, the Pirates initially favored a patriotic red, white, and blue color scheme through the first half of the 20th Century to represent the colors of the US flag. However, they switched this up to a black and gold color scheme in 1948, to match the colors of the Pittsburgh flag.

Brand 78
Brand Branding Color Education 78
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How to Apply Visual Communication Strategies to Design

Design Wizard

MARCH 26, 2021

In 2012, however, it rebranded and transitioned to a new logo. The now-iconic purple color scheme was also introduced, along with a new font and style. This is an example of color theory at work. With regard to color combinations, bicolor logos and branding strategies tend to be the most popular.

Internet and Software Development 148
Internet and Software Development Color Theory Infographics Color 148
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