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State of Branding: Pennsylvania (From Pennsylvania Flags, to Pennsylvania Brands)

Canny

According to the University’s archives, the color within the seal was chosen by a student representing the University in a track meet held at Saratoga, New York , in 1874. However, they switched this up to a black and gold color scheme in 1948, to match the colors of the Pittsburgh flag. ” Pittsburgh branding.

Brand 78
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How to Apply Visual Communication Strategies to Design

Design Wizard

In 2012, however, it rebranded and transitioned to a new logo. The now-iconic purple color scheme was also introduced, along with a new font and style. This is an example of color theory at work. With regard to color combinations, bicolor logos and branding strategies tend to be the most popular.