Creative Boom

AUGUST 25, 2023

In a typical project in 2012, Scher created a new logo for Windows 8 that took it back to its roots as a window. Across her lessons, Paula will explore the power of typography, logo creation and collaboration with clients. Early in the development process, Scher asked: "Your name is Windows. Why are you a flag?"

Graphic Design 326

Graphic Design Artist Graphic Art 326

Inkbot Design

AUGUST 8, 2023

For the aspiring designer hoping to break into logo design, certain books provide an ideal foundation for the core principles and best practices. Leading designers share hard-won lessons on creativity, execution, and working with clients. The increasing necessity for flexible, scalable branding has made logo design complex.

Arts and Crafts 87

Arts and Crafts Publication Brand Branding 87

Inkbot Design

NOVEMBER 4, 2023

Paul Rand was a legendary graphic artist who only took on big-budget clients like IBM, UPS, and Westinghouse. Pepsi – $1 million In 2008, Pepsi ditched its retro script logo for a refreshed minimalist design. But the bottom line is that Pepsi paid seven figures for a straightforward logo redo. The cost must align with ROI.

Brand 98

Brand Branding Publication Marketing 98