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Behavioural Design: The Art and Science of Influencing Behaviour

Inkbot Design

Behavioural Design: The Art and Science of Influencing Behaviour Consumer behaviour and psychology have always gone hand-in-hand. Examples range from liking notifications to keeping us checking apps to running loyalty programs in supermarkets or cafes. This forms lasting behaviours most resistant to extinction once the rewards stop.

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The 26 Best Books for Creative Business Owners

Inkbot Design

If you're anything like me, you have a burning passion for your craft and a desire to turn it into a thriving business. Elizabeth Gilbert's infectious enthusiasm and wise insights will remind you why you fell in love with your craft in the first place. Buy on Amazon 2. Buy on Amazon 12. Buy on Amazon Books to Amplify Your Voice 18.

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Don Norman and the Emotional Side of Design

Inkbot Design

Emotional design considers all three levels holistically to craft experiences that resonate on multiple fronts. Daniel Kahneman's landmark studies led to him receiving the 2002 Nobel Prize. Emotional design means crafting cohesive experiences where interactions reinforce – not undermine – each other.

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Business of Design Week 2022 Drives Innovations Amid Uncertainty

Design Milk

Since 2002, BODW has been gathering the brightest creative leaders and design-related initiatives together in Hong Kong, making it a much-anticipated event. Dr. Paul Thompson , Royal College of Art, Vice-Chancellor (United Kingdom). Adeline Ooi , Art Basel, Director Asia (Hong Kong).

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The 37 Best Design Books to Level Up Your Skills

Inkbot Design

Reading is one of the best ways to learn new techniques, theories, and approaches to elevate your craft. Sale Design Thinking for Visual Communication (Basics Design) Ambrose, Gavin (Author) English (Publication Language) 184 Pages – 08/22/2019 (Publication Date) – Bloomsbury Visual Arts (Publisher) −$4.72 $30.23

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Top 10 Negative Space Logos that Redefine Creativity

Inkbot Design

With so many competing messages flooding the market, a unique and compelling logo design is essential in 2023 for setting a business apart and ensuring its identity leaves a lasting impact on its target audience. The technique signals they are unafraid to go beyond surface-level design to craft strategic, thought-provoking concepts.

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