17 Rebranding Failures and How Much They Cost (Updated: March 2021)
Canny
MARCH 30, 2021
Forbes Magazine. Mozilla’s creative director, Tim Murray was clearly pleased with it, saying; “Because it has a portion of URL embedded in the middle of the logo, you know this must be some kind of internet company.”. In January 2001, Royal Mail (the UK’s biggest mail carrier) announced a new company name and brand: Consignia.
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