technogym-live-branding-motion 
Abduzeedo
OCTOBER 16, 2020
Technogym Live Branding in Motion. The talented designers at hup studio shared the branding work they did for Technogym Live, a fitness streaming platform offering live classes on Technogym’s smart equipment. abduzeedo 10.16.20 The result is a modern and elegant system.
Azure Magazine
FEBRUARY 12, 2024
By opening or closing the full-height perforated aluminum shutters along the building’s exterior hallways, residents gradually fill in or reveal some of the building’s boxes — keeping the blocky façade forever in motion. It’s a perfect home for the brand’s elegantly unfussy garments.
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