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Alternatively, consider making in-depth whitepapers or research reports if your audience is interested in thought leadership and industry trends. Blog posts , whitepapers, case studies, and videos have advantages and disadvantages. Choosing the correct format for your material may make or break its success.
If you’ve identified projectmanagers as your target audience then your brand messaging will need to draw on their wants/ needs. There’s no bold typography or eye catching lettering, but instead, a really dull grey colour palette. The same goes for an individual consumer.
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