Remove Project Management Remove Typography Remove White Paper
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How To Create Engaging B2B Content: Tips From The Pros

Inkbot Design

Alternatively, consider making in-depth white papers or research reports if your audience is interested in thought leadership and industry trends. Blog posts , white papers, case studies, and videos have advantages and disadvantages. Choosing the correct format for your material may make or break its success.

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The Ultimate Guide to Manufacturer Branding, Marketing, and Website Design

Canny

If you’ve identified project managers as your target audience then your brand messaging will need to draw on their wants/ needs. There’s no bold typography or eye catching lettering, but instead, a really dull grey colour palette. The same goes for an individual consumer.