Pentagram's new identity for Stereolabs repositions it from camera brand to AI leader
Creative Boom
DECEMBER 16, 2023
Typography and demos The Pentagram team designed a type system using Neubau's NB Akademie. This grotesque style has a mechanical tone due to a strong sense of horizontality found in the flatter stroke trajectories of 'a', 'r', and 's', combined with proportions and character features that hint at monospacing.
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