Inkbot Design

APRIL 27, 2022

Logotype vs Logomark: Which One Should You Choose? What is the difference between logotype and logomark? A logotype is a graphic design of your logo used in print media like business cards , web banners, brochures, signage, etc. However, a well-designed logotype can be a strong selling point too.

Brand 116

Brand Branding Marketing Marketing 116

Inkbot Design

AUGUST 23, 2024

Logomarks vs. Logotypes Should the logo be an image, text, or both? Logomarks These symbols are purely symbolic, such as Apple’s apple or Shell’s…shell. Logotypes Text-only logos like Coca-Cola or Google fall into this category. You can use it to create hidden meanings or images. Let’s analyse it.

Brand 98

Brand Branding Arts and Crafts Consulting 98

Inkbot Design

AUGUST 13, 2024

Showing who you are through colours selected, i.e., personality traits associated with specific choices, e.g. warm vs cool tones, etc. Warm vs Cool Colours: How They Affect The Perception Of Your Brand When it comes to warm and cool colours, understanding them better will help you know what feelings they might invoke in people.

Brand 98

Brand Branding Marketing Marketing 98

Design Wizard

JUNE 3, 2020

Many people don’t know the difference between logo mark and logotype. A logotype refers to a company name that is creatively designed to have a visual uniqueness. For instance, it can be light vs. dark colours. Do you know? If not take a look at these graphic design terms. To logo or not to logo, that is the question!

Graphic Design 148

Graphic Design Graphic Fonts Typography 148

Shillington

NOVEMBER 11, 2019

This can be light vs. dark colours, smooth vs. rough textures, text colour vs. background colour. Logomarks are more easily shown than described, so think of Twitter’s bird (which in case you didn’t know is called Larry after basketball legend Larry Bird) or Apple’s iconic apple with a bite.

Graphic Design 75

Graphic Design Graphic Fonts Print 75