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Korean Air unveils elegant new brand identity in collaboration with Lippincott

Creative Boom

The airlines first rebrand in 40 years signals its evolution into a top-tier global carrier. Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. The decision to drop the word Air was intentionalafter all, on an airplane, its already implied, he adds.

Branding 248
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“Never bullsh*t” – what client services want designers to know

Design Week

. “Knowing your client’s dog’s birthday might sound […] Source What to read next: Designers must protect work from AI training says campaign group | The Click plays up the power of sleep in Mattressman rebrand | “A race to the top” – how design is shaping a new era of student digs | Korean Air becomes Korean (..)

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