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SMAKK's new identity for Tabu makes sexual wellness for women over 50 sophisticatedly sexy

Creative Boom

Credit: SMAKK / Tabu SMAKK co-founder and CD Katie Klencheski explains how a new brand for Tabu explores new frontiers in sexual wellness for women over 50, transforming a cultural taboo into the lodestar of a science-backed sexual health routine.

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