Making Waves: Dave Rax launches major rebrand for yacht rental giant SamBoat
Creative Boom
FEBRUARY 6, 2023
Creative director Dave Rax walks us through his first big project as an independent after leaving Koto: a global brand redesign for SamBoat. First launched in France in 2014, SamBoat is a platform for boat and yacht rental. As well as the graphic elements, the system includes a large icon library.
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