Remove samboat-rebrand
article thumbnail

Making Waves: Dave Rax launches major rebrand for yacht rental giant SamBoat

Creative Boom

Creative director Dave Rax walks us through his first big project as an independent after leaving Koto: a global brand redesign for SamBoat. First launched in France in 2014, SamBoat is a platform for boat and yacht rental. As well as the graphic elements, the system includes a large icon library.

Brand 379