Brand Identity and Packaging Design for Goldmine Gummies by.
The Design Blog
APRIL 26, 2023
Yet all the brands in the category look the same – either following the cheesy ‘stoner’ tropes or opting for an ‘old fashioned boiled sweet’ style aesthetic in an attempt to seem credible. This brand was all about intrigue and escapism so, using the name as a springboard, we created a playful narrative thread to run through everything.
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