'Saucy, beautiful, funny': Paula Scher on redesigning the century-old wine brand, Blue Nun
Creative Boom
MARCH 6, 2023
Credit: Pentagram Design legend Paula Scher explains how Pentagram brought Blue Nun , a 100-year-old German wine brand into the modern era through an infusion of personality and Art Deco style. Blue Nun first launched in 1923, with a 1921 vintage. Scher told Creative Boom: "Erté was a natural choice.
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