LIT's rebrand of German retailer Gravis draws on the past but looks to the future
Creative Boom
DECEMBER 5, 2023
LIT's new visual identity for Gravis aims to make it cool and relevant to a new generation of tech shoppers. Gravis is Germany's premier tech retailer and one of the nation's largest Apple resellers. LIT's dynamic and forward-thinking approach aligned smoothly with Gravis' vision for transformation.
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