Best foot forward: Lynne McCusker's bold branding for a new retro shoe store
Creative Boom
JUNE 20, 2022
Recently, Lynne shared with us her brand concept for a forthcoming rare and vintage shoe shop based in Glasgow called Futties Gutties & Baffies. Futties' are plimsols, 'gutties' are trainers, and 'baffies' are slippers.". The three words describe footwear in the Scottish vernacular," Lynne explains.
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