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Bed brand Earthfoam launches 'space-age' retro identity to celebrate its sustainability

Creative Boom

FEBRUARY 8, 2023

Since its launch last November, the fair trade sleep brand Earthfoam has been developing products made from 100% natural materials like natural rubber, wool and cotton. Its in-house creative director crafted something special for its identity that champions the brand's sustainable credentials.

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Earthfoam

ID Identity Design

FEBRUARY 20, 2023

Earthfoam is a sustainable sleep brand aiming to raise the standards of quality, comfort, durability, and transparency within a misunderstood category. The visual identity was originally inspired by retro Airfoam ads (the original foam rubber mattress) from the 1950s. Visit Earthfoam. Photography by Stephanie Gonot.

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Photography Textures Color Brand 57
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