Crusha's new identity is a mashup of American diners, Grease and teenage rebellion
Creative Boom
JUNE 6, 2024
Bristol design studio Outlaw has reimagined the original milkshake syrup to appeal to a new generation of milkshake lovers without losing its 1950s-inspired Americana roots. It's a sign of the times: American culture was cool in post-war Britain, and consumers wanted a taste of the United States, which was booming back then.
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