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Among Equals designs broken but hopeful new identity for WRAP

Creative Boom

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? Among Equals' Nick May explains how to strike the balance. Global environmental action NGO WRAP has a new informative yet striking identity, designed by the London-based studio Among Equals.

Brand 284
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdspring

This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace. What is a brand?

Marketing 130