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EndlessPossibilities in TeasingTypographyBook. Slanted publishers, a German based publishing house for various magazines, books and other printed products presenting interesting ideas about design, art, photography, and other pleasures in life, shared a new book project: “TeasingTypography” by Juliane Nöst.
Visual Identity and Design Visual identity involves using various design elements such as colours, typography, graphics, and overall aesthetics that reflect your brand's personality and values. Typography is another essential element. Build anticipation by teasing them with hints and glimpses of what's to come.
Even if you can't weave an epic tale across every marketing asset, look for ways to inject narrative momentum and suspense wherever possible. 8 – The Name Game Admit it: we all judge books by their covers, which is why smart name-storming and wordplay is an often-overlooked branding opportunity to make a powerful first impression.
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