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Every once in awhile, a product design challenge comes along that we just can’t resist jumping on, even if it’s quite a departure from the majority of our past work. We tend to view these scenarios as good opportunities to explore just what’s possible in a new medium, and to further hone and stress-test our philosophies on good product design that stands the test of time—whether it’s built with code, atoms or both.
Anagrama have given Joaquin Homs a new lease of life. A well known architect, Homs work in Guadalajara specialises in interior and furniture design. His work is located all over the world and features heavily within the hotel and entertainment industries. Exaggerating Joaquin's diversity has been Anagrama's main priority, through contrasting typographic hierarchies and interesting metallic details.
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