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The CMYK Colour Model: An In-Depth Look

Inkbot Design

When working in print design and production, understanding colour models and methods of colour reproduction is vital. The most crucial colour model to understand is CMYK, the standard model used in most commercial printing. This made full colour printing an arduous, labour-intensive process. Why Is CMYK Used in Printing?

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Standing out from the crowd with corporate identity design

Moo

Okay — but what’s the difference between corporate identity and corporate branding? Corporate branding vs. corporate identity Corporate branding refers to the relationship between customers and your brand. Color Color is a powerful thing, especially when it comes to corporate branding.

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The Vibrant World of Japanese Graphic Design

Inkbot Design

From ukiyo-e woodblock prints to manga comics, Japanese graphic artists are known for their creative visual expression. Ukiyo-e: The Origins of Creative Printing Ukiyo-e , or “pictures of the floating world,” were popular Edo-period woodblock prints and paintings depicting entertainment districts and daily life scenes.

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50 Essential Books Every Graphic Designer Should Read in 2020

Shillington

You’re introduced to the latest in graphic design software, as well as traditional printing techniques such as risograph and screen printing. Graphic artist Anthony Burrill’s print, based on the simple but profound advice of ‘Work Hard & Be Nice to People’, resonated deeply with the creative community and beyond.

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59 Essential Books Every Graphic Designer Should Read in 2022

Shillington

You’re introduced to the latest in graphic design software, as well as traditional printing techniques such as risograph and screen printing. Big Type from industry favourites Counter-Print is a celebration of typography-led design and identity work. Print Matters: The Cutting Edge of Print. Buy the book.

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Secrets of Iconic Logos: Discovering Why They Work

Inkbot Design

A logo should be designed with a colour scheme that works in print and digital formats. The typeface you select for your logo should reflect your brand's personality and values. Integrate your Brand Message Your brand story is your unique narrative that captures your brand's essence, values, and history.

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