How the Occult Shaped Branding’s Obsession With Color
Eye on Design
JULY 18, 2022
“Color is a symbol of our new standard of life,” Assistant Secretary of Commerce Julius Klein exclaimed at the Washington meeting on color and the economy in 1930., “It Color consulting had become a profession, a much-in-demand one at that. Color … is more like religion,” he wrote in 1945. It is here to stay.”
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