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From systems thinking to systems doing

UX Collective

John Gall couldn’t express it better on his book Systemantics : When a system is set up to accomplish a goal, a new entity has come into being?—?the A complex system that works is invariably found to have evolved from a simple system that worked This premise predates Lean Startup and the Theory of Disruption , and still holds true.

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5 Huge Marketing Campaigns Gone Wrong (+ How To Ensure Yours Goes Right)

Just Creative

This article has been contributed by Tom Simpkins. Burger King: The Gall, The Bland & The Creepy. About the author: Tom Simpkins has written everything from books to business proposals but has found a love for working on articles for a host of different clients.

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